Search Engine Optimization (SEO) can boost your website’s ranking higher in search results, driving more traffic to your site and increasing your sales. Natural organic content found through search engines is likely to be much more trustworthy and more useful to viewers, as well as being far more successful for local search efforts. In short, the more organic “essence” your website has, the better. But how can you ensure that your SEO strategy will have a huge impact on your business?
With the growing popularity of Google AdWords and other Pay-Per-Click search ads, you have to start targeting your keywords. You might already have an idea of which traffic sources generate your most traffic, but your goal with AdWords and other PPC ads is to make sure that each ad group brings in targeted traffic. If you use search ads, you want visitors to click on the ads and stay on your website long enough to see your products or services. By targeting your keywords, you’ll draw in customers who are more likely to become repeat visitors. That means more potential sales.
One way to target your customers is to put them on your mailing list.
A large number of people to view your site in a given day, so it makes sense that if you want to attract serious, committed visitors, you should aim to put them on your mailing list. As you collect your visitors’ email addresses, keep an eye out for feedback or complaints. If the majority of your site visitors come to the site complaining about one aspect of your advertising, chances are they won’t stick around long enough to purchase anything from your site. If you’ve done a good job with Search Engine Optimization, though, you’ll find you get good results from your PPC advertising.
Another strategy for increasing your website traffic involves using pay-per-click advertising. Unlike regular search engine optimization, you don’t need to rank for every search engine term to take advantage of PPC. You can choose related keywords and create ads to target those terms instead. For example, if you sell watches, you could create ads for men’s watch, women’s watch, or children’s watch, among other possibilities.
There are two ways to approach the pay-per-click marketing:
you can either bid for keywords with search engines, or you can develop your own bidding strategy. A bidding game works best when there’s no guarantee that a visitor will make a purchase. So you might try something like this: Create several keyword phrases that could apply to your product and see how many ads show up for those terms. Each time a PPC ad shows up, update your ad. This is essentially the same strategy used in Search Engine Optimization.
If you have several sites and several of them have very similar products and the same or similar keywords, then PPC may not be suitable for you. Instead of using pay-per-click to boost your ranking, consider getting into a cost-per-impression or cost-per-lead program. With this strategy, companies bid on specific keywords that their customers might type into the search engine. When someone searches for your brand name, your company will be paying someone each time someone clicks on one of your ads.
In addition to PPC, you can also work together with your SEO team to improve your search engine optimization. It’s not necessary to do everything on your own; you can let the SEO team run ads on your behalf so they’ll work to help get your site higher in the ranking. You may find it makes sense to split your advertising budget between the two, as long as you work together on certain keywords. This is particularly helpful if you work with an established marketing partner or work with a local SEO company.
There are many things to remember when it comes to internet marketing and pay-per-click search engine optimization. Your bottom line is to make sure that you’re targeting the right keywords so that you can draw in targeted buyers.
- Working with an SEO team can increase your profits, but it all starts with choosing the right keywords for your new product or service.
- Once you have chosen your keywords and have found a good keyword research company or firm to help you out, you’ll need to put some effort into choosing the appropriate ad.
- Make sure you work with an SEO partner or firm and you’ll soon see results.